Stop Selling AI Tools. Start Delivering Productivity Outcomes.
Too many MSPs lead with flashy AI tools—but what clients really want are productivity outcomes. This blog breaks down how to shift the conversation, focus on results, and deliver an AI service that drives measurable value from day one.
Cybersecurity Taught MSPs How To Win with AI
Cybersecurity gave MSPs a proven playbook for success. Now AI is following the same path—but at ten times the speed.
AI Consultants Are Targeting Your Clients: How MSPs Can Respond
Back in 2010, EHR consultants showed up during the implementation gold rush. They suddenly became the strategic voice in healthcare technology while MSPs became just the “tech implementers.”
Building an AI Team for MSPs: People or Skills?
As MSPs dive into AI services, one of the biggest questions is: “Do I need to hire AI experts, or can my current team handle this?”
Your AI evangelists are already on your team.
The 5 Biggest AI Risks Your Clients Don’t Know They Have (And How to Help Them)
Shadow AI is already in your clients’ businesses. 42% of office workers are using AI tools at work, and 1 in 3 keep it secret from their employers.
MSP AI Adoption: You Can’t Sell What You Don’t Use
Many MSPs are rushing to offer AI services to clients while they haven’t implemented AI adoption within their own companies. The reality check: When clients ask “How do YOU use AI?” and you can’t share specific examples, you’ve instantly lost credibility.
Making AI ROI Measurable: A Practical Approach That Works
Every client asks: “What’s the ROI of AI tools?” Fair question. But here’s one back: When did you last calculate the ROI of Excel? Or Outlook? Or Teams? We don’t. Because Microsoft 365 is just part of how business gets done.
AI Awareness Training: The Trojan Horse That Opens the Door to Bigger AI Conversations
Security Awareness Training (SAT) gave MSPs a way to introduce cybersecurity without needing to be security experts. It was simple, valuable, and easy to explain.
Fast-forward to today: AI Awareness Training is your modern-day Trojan Horse.
From Microsoft 365 to AI: Using What You Know to Guide Clients
The Microsoft 365 analogy that makes AI adoption finally make sense. Many MSPs tell me: “I don’t feel ready to talk AI with clients. I’m not an expert.” But what most MSPs don’t realize… you already know how to do this.
The ‘AI Intern’ Mindset: Helping Your Clients Adopt AI Effectively
Want to know the simplest way to explain AI to your clients? Stop talking about “generative AI” or “large language models.” Instead, say this: “Think of AI like a really smart, really fast intern.”