This insight is from my book, From Prompt to Profit: The MSP’s Playbook for AI-Driven Client Success, now available on Amazon. In the book, I share practical strategies for MSPs to start with what they have, build skills from within, and lead clients into the AI era—without needing a full roster of data scientists on day one.
As MSPs dive into AI services, one of the biggest questions is: “Do I need to hire AI experts, or can my current team handle this?”
Your AI evangelists are already on your team.
Unlike traditional MSP services, AI requires different skills:
- Analyzing client workflows for improvements
- Understanding business processes across departments
- Building automations that connect AI tools with existing systems
Look for employees who are:
- Already experimenting with AI tools
- Asking about client business processes
- Thinking “how can we improve this?” not just “fix the problem”
- Enjoying training and explaining concepts
Don’t overthink it. Start with your current team for training, policies, and basic AI enablement. As clients’ needs evolve, your team will evolve too.
Just like with cybersecurity, you don’t have to build everything in-house. Channel-friendly AI vendors are emerging to handle the complex stuff while you own the client relationship.
From Blueprint to Build with BSN
From Prompt to Profit gives you the blueprint—showing that you don’t need to start with a brand new team to be successful with AI. At BSN, we see MSPs having the most success when they:
- Invest in practical training first. Our AI Awareness Training and Generative AI Certification are designed for all teams, including those who are non-technical. These programs help your current staff understand the risks, spot opportunities, and confidently talk AI with clients.
- Identify and empower your internal champions. The employees who are curious about AI and already experimenting with tools are your greatest asset. Our resources help you channel that curiosity, giving them the knowledge and structure to become the “AI evangelists” on your team.
- Equip the team for real-world use. With policy templates, workflow guides, and assessments like our AI Readiness Innovation Assessment (AIRIA), MSPs can set clear guidelines and expectations—so your team isn’t just dabbling with AI, but helping clients adopt it safely and effectively.
- Stay focused on client value. As I noted earlier, you don’t have to do it all. The right partners and tools let your team stay client-facing and consultative, while trusted vendors, like Breach Secure Now, take care of the heavy lifting.
With BSN’s help, your team gets what they need to start delivering value to clients right away, while still growing their expertise as AI adoption expands.
Get Started With the Team You Have
Chances are, you already have the people you need to kickstart your AI offering. The difference is in how you train them, support them, and bring the right resources to the table. As your clients turn to you for guidance, make sure you’re ready to lead—with confidence and credibility.
Start with your blueprint, From Prompt to Profit today.
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