Recognizing and Defending Against Deepfake Scams
Small businesses, just like large corporations, can fall victim to deceptive tactics. If you haven’t yet heard about deepfake, read on and explore what these scams are and learn practical tips on how to recognize and defend against them. It is important to know in order to protect yourself and safeguard your business’s reputation and finances.
What is Deepfake
A deepfake is a portmanteau (more on that in a moment) of “deep learning” and “fake”. What is a portmanteau? It is when you take multiple words and combine them into a new word. For example, smog is a portmanteau of smoke and fog. So how exactly could deepfake affect you and your business?
If you take a photo, audio, or video and replace one person in it with someone else’s image, you’ve created a deepfake. If you create an audio file with a voice that impersonates someone else, you’ve created deepfake content. With today’s technology, this goes beyond cropping your face over someone else’s in a photograph.