MSPs Are Succeeding in Staying Ahead of Client Expectations by Leveraging AI Awareness Training

AI Is an Opportunity for MSPs to Deliver More Value
Artificial intelligence is no longer a futuristic concept—it’s here. While some businesses are moving quickly to adopt tools like ChatGPT, Microsoft Copilot, and Perplexity, others are still figuring out where to begin. Many are looking for a trusted partner who can help them understand AI’s potential and how to use it safely and effectively.
For MSPs, this shift is an opportunity to provide AI Awareness Training—helping clients not just adopt AI, but figure out where to start. With the right training, businesses can use AI safely and effectively, making it a real asset rather than a risk.

Without proper training, businesses risk:

• Mishandling sensitive data by entering confidential information into AI tools
• Wasting time on ineffective AI-generated content
• Falling for AI-generated scams and deepfakes
• Violating compliance regulations by using AI tools without proper oversight

MSPs that provide AI Awareness Training position themselves as trusted advisors—helping clients harness AI’s potential while avoiding its risks.

A Conversation MSPs Don’t Want to Have
Imagine this:
Beth Page, CEO of ABC Accounting Services, calls her longtime MSP, Brian Knolls.

• Beth: “Brian, I appreciate everything your team has done for us over the past six years, but we’ve decided to move to another MSP.”
• Brian: “I wasn’t expecting this—can I ask why?”
• Beth: “We need to integrate AI into our operations, and the new MSP helped us with an AI Readiness Assessment. They also provide AI Awareness Training so our employees know how to use AI safely and effectively. We need to move quickly on this.”
• Brian: “We’ve been using AI internally to automate IT processes.”
• Beth: “That’s great, but we need an MSP who can help us use AI. Our employees need training, policies, and guidance. I’m sorry, Brian, but we have to make this change.”

Conversations like this are already happening, and they’ll become more common as AI adoption accelerates.
Businesses are already looking for AI guidance, but they don’t just need tools—they need a clear path forward. MSPs that offer AI Awareness Training can help clients adopt AI with confidence, avoid costly mistakes, and get real value from these tools. By stepping in now, MSPs can differentiate themselves, build stronger client relationships, and stay ahead of the competition.
How MSPs Can Help Clients Get Started with AI
While many businesses recognize AI’s potential, some are uncertain about where to begin or how to implement it safely. This is another area where MSPs can provide real value—by offering a structured approach to AI adoption.​
Breach Secure Now’s Artificial Intelligence Readiness Innovation Assessment (AIRIA) equips MSPs to:​

• Evaluate AI Readiness: Assess clients’ current workflows and preparedness for generative AI integration.​
• Identify Opportunities: Highlight specific areas where AI can enhance business processes, boost efficiency, and drive innovation.​
• Enhance Decision-Making: Utilize AI insights to support strategic choices that promote growth and performance.​
• Optimize Human-AI Collaboration: Ensure AI complements human roles, improving productivity and job satisfaction.​

By leveraging AIRIA, MSPs can guide clients in embracing AI confidently and strategically, positioning themselves as trusted advisors in the evolving digital landscape.​
Why MSPs Should Offer AI Awareness Training
AI isn’t just a passing trend—it’s becoming a core part of business operations. Without the right training, employees may misuse AI, expose sensitive data, or fail to take full advantage of its capabilities. MSPs that provide AI Awareness Training aren’t just keeping up—they’re giving clients the tools to use AI securely, productively, and confidently.
Key Benefits for MSPs

• Stronger Client Relationships – Businesses trust MSPs to help them navigate new technologies. AI training strengthens relationships and positions you as a go-to resource for AI adoption and strategy.
• Reduced Security & Compliance Risks – Employees learn what data is safe to input, what to avoid, and how to follow AI policies, reducing compliance risks, data leaks, and AI-driven threats.
• Expanding Training Offerings – AI training is just the beginning. MSPs can build comprehensive training solutions tailored to their clients’ needs by adding Microsoft 365 Productivity Training, Cybersecurity Training, and other essential learning included in Breach Secure Now’s Breach Prevention & Productivity (BPP) solution.
• Increased Productivity for Clients – When employees know how to use AI effectively, businesses see real ROI on their investments.

 
What Does AI Awareness Training Cover?
Breach Secure Now’s AI Awareness Training gives MSPs a simple way to help clients adopt AI safely and productively.
What’s Included?

• AI Fundamentals Training – Teaches employees about AI, ethical considerations, and security risks.
• AI Cybersecurity Training – Teaches risks of AI misuse, how cybercriminals exploit AI, and best practices for secure AI use.
• AI Nanos© – Weekly bite-sized training designed for engagement and retention, delivered in a quick, Instagram Reel-style format to keep learning interactive and accessible.
• AI Acceptable Use Policy Template – A customizable framework that helps businesses establish clear guidelines for safe, ethical, and compliant AI usage in the workplace.
• AI Fundamentals Guidebook – A downloadable resource that reinforces key AI concepts, provides practical AI applications, and provides a convenient reference for ongoing learning.

By offering AI Awareness Training, MSPs position themselves as trusted advisors—not just IT providers.

AI Training is More Than a Service—It’s a Competitive Advantage
Businesses are integrating AI with or without guidance from their MSPs. The question is: will your MSP be the one providing that guidance?
MSPs that offer AI Awareness Training can:

• Help clients use AI safely and productively
• Differentiate themselves from competitors
• Increase client retention with ongoing AI support
• Create new revenue streams through AI consulting

AI adoption is moving fast, and businesses need guidance. MSPs that take the lead will strengthen client relationships and open new doors for growth and success.
What’s Next?
AI isn’t just another trend—it’s a fundamental shift in how businesses operate. MSPs who offer AI training will stand out, increase client loyalty, and create new opportunities.
Schedule a demo today to see how Breach Secure Now’s AI Awareness Training can be part of your MSP’s service offering.