Marketing Magic
Marketing Magic
Having an in-house marketing team is not always possible for small businesses. Also, it can be difficult to maintain an ever-growing and ever-changing list of vendors and products to market.
As a Managed Service Provider you face the struggle of not only supporting your clients full time but also carrying the full-time weight of being a business owner. This can leave little time – or headcount – for a marketing department that is hitting on all of the needs you require to get leads, maintain clients, and educate yourself on what is new to you as a managed service provider.
Changing Landscape
We all knew that the world was going to be forever changed when the World Health Organization declared a global pandemic earlier in 2020. Just how much it was going to change was unseen – and remains unclear as each day brings new challenges for each city, state, and household in our country.
As a business owner, you too have to adapt to these changes as quickly as they come up, and yes, it seems that they are arriving daily.
Small Business, Big Risk
There is no way to emphasize enough, just how important it is for small businesses to be prepared for a cyberattack. But according to a recent survey by the Wall Street Journal Pro Research of 400 companies and their security officers, many companies are not taking it seriously enough to improve their readiness and risk of exposure.
Cybersecurity for Lawyers
Legal Cybersecurity
In the world of law, continuing legal education (CLE) credits, or minimum continuing legal education (MCLE) credits, are ongoing professional education credits for attorneys that take place after their initial admission to the bar. These are available to American Bar Association (ABA) members in a continually growing library that can be accessed online or via other approved methods.
Focus On the Flaws
There are gaps in cybersecurity and the level of risk awareness as most of us work from home right now. And if heading back to an office environment happens for some, it isn’t going to be the majority of workers, at least anytime soon. With reports of productivity being higher from the work-from-home structure, many Fortune 500 companies like Twitter have announced this as a permanent setup for all, or many, of their employees.
Adjusting Your Business Model
New Frontier
The recent conversation with Chris Wiser and Art Gross covered several issues that will continue to be “hot topics” regardless of where we stand regarding COVID-19.
Procedure & Policy
Whether you are going to continue to work remotely or have your team return to an office, the first thing that you’ll want to do is make sure that you do everything that you can to protect your employees and your clients.
Government Funds for Cybersecurity
State and local governments need funding and resources. For which thing are we talking about here? Respirators? Masks? No, but we are talking about another type of protection, for another unseen threat – cybercrime. With malicious activity already on a steady rise, the current crisis has brought some government offices to an even more heightened state of risk, with hackers poised and ready to attack their over-stressed offices.
Consumer Awareness
The numbers are on the rise – and in this case, we aren’t talking about COVID test results. In just a few months, the number of consumers that suspect they are at risk of identity theft has increased. In February of 2020, we saw numbers from CyberScout that out of 1050 employed adults in the U.S., 52% felt that they would never become a victim of identity theft and 55% were confident that it was “somewhat” or “very” unlikely that their financial accounts would be hacked.
First Aid Kit
When this pandemic hit the world, the realization that most countries were not prepared for this also hit hard at the same time. Here in the United States, and all political opinions aside, we realized that despite our confidence in our economy, in our intelligence, in our standing as a “world leader” we were not ready for what we didn’t see coming. We knew it could happen one day, but it was more the stuff of science fiction versus a real possibility.
Microsoft Teams & GIFs
“Why do I always have to update my software?”
“What is a patch update and why is it so important?”
As an MSP, you know that it is hard enough to emphasize to every one of your clients and their employees the importance of strong security. You also know that keeping track of what they are using in regard to software and hardware is difficult, and even more so with almost everyone working remotely as of today.