Smart business people working together with laptop while talking in the coworking place.

3 Conversations Every MSP Should Be Having with Clients About AI

Smart business people working together with laptop while talking in the coworking place.

Artificial Intelligence (AI) is no longer a future trend—it’s happening right now. Your clients are hearing about it in meetings, reading about it in the news, and probably wondering what role it’s going to play in their business. They might not say it out loud, but they’re expecting you—their trusted MSP—to have answers.

badge w light burst white (1)

Exclusively for Our MSP Partners

Now Available: Gen AI Certification From BSN

Lead Strategic AI Conversations with Confidence

Breach Secure Now’s Generative AI Certification helps MSPs simplify the AI conversation, enabling clients to unlock the value of gen AI for their business, build trust, and drive growth – positioning you as a leader in the AI space.

You don’t need to be a technical AI expert to help. You just need a few focused conversations and a plan to get started.

  1. “Are We Ready for AI?”

This is often the first unspoken question your clients have. They’re not asking about tools yet—they’re asking whether they’re behind.

That’s your moment to step in with clarity. Breach Secure Now offers the Artificial Intelligence Readiness Innovation Assessment (AIRIA) to help you guide this conversation. It’s not about overwhelming them with options—it’s about showing them their readiness to adopt AI, where it can benefit their business, and what comes next.

With the right questions and a framework like AIRIA, you become the steady voice in a fast-moving space.

  1. “How Can AI Actually Help Us?”

At some point, someone in your client’s office has tried ChatGPT—or heard that a competitor is using AI to speed up workflows. The interest is there, but they need help connecting the dots.

Start simple. Talk about where employees waste time: repetitive tasks, scattered communication, slow decision-making. Then show how AI can address those exact problems. With BSN’s AI Awareness Training, you can help them adopt generative AI tools like Microsoft 365 Copilot or ChatGPT without the overwhelm.

This isn’t about selling hype. It’s about making AI useful in the work they’re already doing.

  1. “What Should We Be Worried About?”

No client wants to dive into AI only to stumble into risk. That’s why this conversation matters so much.

Breach Secure Now offers an AI Acceptable Use Policy Template that gives clients structure. It helps them create clear boundaries for employees using AI tools—before issues arise. Pair that with AI Cybersecurity Awareness Training, and your clients can embrace AI without second-guessing every move.

It’s a smart way to lead—with both excitement and caution in balance.

Lead the Conversation—Start with Certification

Clients are already curious about AI. Many are already experimenting with it, without proper oversight. The difference-maker is whether they have someone they trust to help them move forward wisely.

That can be you.

Breach Secure Now’s Generative AI Certification is built for MSPs who want to lead without getting lost in complexity. It gives you the talking points, the structure, and the confidence to help clients see real value from AI.

In just the first week, over 400 Generative AI Certifications have already been completed—a clear sign that MSPs are stepping up to guide the AI conversation.

Now’s your chance to get ahead of the curve and position yourself as the AI advisor your clients are already looking for.

More on blogs

Teach Clients to Think of AI Like an Intern

AI has quickly become one of the most exciting tools in the modern workplace. It's helping people save time, brainstorm better ideas, and eliminate repetitive

Lead the AI Conversation: Introducing BSN’s Generative AI Certification for MSPs

AI adoption is happening—are you leading the conversation? Learn how BSN’s AI Certification helps MSPs stand out and guide clients with confidence.
Take the First Step

Experience Training That Makes a Difference

during the demo you’ll:

Take the First Step

Experience Training That Makes a Difference

During the demo you’ll: