When people talk about AI risks, it’s easy to picture deepfakes or science fiction-style robots. But the bigger threat? It’s much quieter. It’s already part of the tools your clients use every day—and most don’t even realize it.
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That’s the AI shadow we’re dealing with. Not headlines or hype. Just AI features slowly slipping into email, word docs, browsers, CRMs, and help desks—without anyone really noticing.
AI Is Already in the Room
By the time a client asks, “Should we start using AI?” they probably already have.
Microsoft 365 now includes Copilot in Word, Outlook, and Excel. Google Workspace offers smart suggestions and summaries. Zoom records and summarizes meetings. Even Canva, Grammarly, and some PDF tools now include AI features that work quietly in the background.
Employees click a button, get results, and move on. But behind those results, data is being processed—and sometimes stored—often without proper safeguards or oversight.
That’s what makes it risky. AI isn’t just helpful, it’s practically invisible.
Why Traditional Security Isn’t Enough
You’ve already locked down systems, set up safeguards, and put solid processes in place. But here’s the issue—AI doesn’t always trigger alerts.
Think about these real situations:
- Someone uses ChatGPT to rewrite a patient note—hello, HIPAA violation.
- A rep uploads lead data into a chatbot to generate follow-ups—that’s a data risk.
- An admin pastes passwords into an AI-powered plugin—now it’s a security breach.
These aren’t hacks. They’re human mistakes. And they’re happening every day—especially where compliance is critical.
Welcome to Shadow AI
If you’ve dealt with Shadow IT, this is its next form: Shadow AI. Quiet tools powered by AI slip into workflows—making decisions and handling data without IT even knowing.
Why it’s tricky:
- These tools don’t wave a red flag.
- They live in browsers and get past monitoring tools.
- They evolve fast, with new features added constantly.
And worst of all? Clients trust the tools they already use. If it’s built in, they assume it’s safe—which isn’t always true.
What MSPs Can Do—Right Now
This isn’t about scaring clients. It’s about helping them see what’s already happening—and what they can do to stay in control.
That’s your opportunity. Not just as an MSP, but as a trusted, forward-thinking guide.
Here’s how you can lead with value:
- Raise Awareness
Break down how AI introduces new risks—like data leaks and hyper-personalized phishing—and why generic training doesn’t cover it. BSN’s AI Cybersecurity & Awareness Training helps people recognize threats and avoid costly mistakes. - Identify Opportunities
Help clients see where AI can be a smart move. Use BSN’s AI Readiness Innovation Assessment (AIRIA) to gauge their readiness level, showcase real use cases, and talk through how AI can support their team. - Build Confidence
Once clients get the risks and the benefits, show them how to move forward safely. BSN’s Breach Prevention & Productivity (BPP) platform includes practical AI Cybersecurity & Awareness Training, an AI Acceptable Use Policy template, and short weekly Nano videos that keep teams informed. It’s an easy way to stay sharp without slowing down.
Your clients are already wondering what to do with AI—this is your chance to be their go-to resource.
Lead the AI Conversation with Confidence
You don’t have to be an AI expert. You just need the tools to start the right conversations. That’s what the Generative AI Certification program from Breach Secure Now gives you.
It’s a simple way to shift from reacting to AI to helping your clients navigate it confidently. You’ll get:
- Three focused courses—covering the basics of generative AI, the cybersecurity risks it introduces (including how cybercriminals are using it), and how to talk about it with clients in a way that clicks
- A ready-to-use assessment framework that helps drive smart client conversations
- Plug-and-play marketing tools to grow your reach and stand out
AI is already shaping how your clients work. This program helps you guide them through it with clarity and confidence.
Don’t Let the AI Shadow Stay Hidden
The biggest risks aren’t always loud. They’re the ones quietly baked into everyday tools. This is your moment to shine a light on them, uncover real opportunities, and help clients move forward—clearly, securely, and with your support every step of the way.
