Build a Relationship, Not Just Your Quota
Too often, we look at our business relationship with clients as a linear connection. Every business or organization is a potential client, and you want to make that connection, that line, a direct link between you and them. Yet we often make the endpoint a purchase of our products or offerings.
Stumbling Across the Ultimate Security Prospecting Toolkit
I have run an MSP for 18 years and counting. I have learned a lot over the past 18 years, and I continue to learn new things every day.
When I first started out I was good at technology but crappy at sales and marketing. Back in 2000, there were no organizations like Robin Robins providing guidance and strategy on how to market and grow your business. In fact, I never joined any IT / MSP communities. Everything I did was based on reading and learning on my own.