Tag: Marketing

BSN Appoints Dan Dufault as Vice President of Marketing

We are excited to announce a new appointment to our leadership team at Breach Secure Now. Please join us in welcoming Dan Dufault as our new Vice President of Marketing!

Dan brings over 20 years of experience in strategic marketing and product management, making him a valuable asset to our team.

The Importance of Ongoing Engagement & Marketing

As a managed service provider (MSP), your clients rely on you to keep their systems secure and running smoothly. However, it’s not enough to just provide your clients with a set-it-and-forget-it security solution. You need to create ongoing engagement and marketing to educate them on the importance of cybersecurity. And you need to maintain their interest. But you’re busy running your business, and marketing is something you’ll ‘get to when you can get to it’ right? So how can you create awareness of cybersecurity for your clients while also keeping them engaged through ongoing marketing efforts?

Evolution Is a Process

In the past year, we’ve all seen how changes can be thrown at us unexpectedly.  We are presented with the need to evolve and grow in ways that can sometimes feel uncomfortable, or even rushed when the landscape that we work within changes. 

Despite how it may feel at the time, this is usually a good thing.  We learn what our capabilities are, and we may adapt to learn new behaviors and see new strengths rise within us.

Cybersecurity Awareness Month

October kicks off 2020’s cybersecurity awareness month, and if this year has given us any type of certainty, it’s that smart cyber practices are a necessity. The uncertain, the unexpected, and the unknown all allow for hackers to gain our trust, and eventually access, into our personal and professional records without knowledge or permission.

Tell Me About Yourself

You can’t help someone effectively if you don’t know the details of their situation.  So how can you determine what your clients need if you are not aware of what they are looking to achieve, the problems that they are trying to solve, or their behavioral tendencies when it comes to decision making?

Marketing Magic

Marketing Magic

Having an in-house marketing team is not always possible for small businesses.  Also, it can be difficult to maintain an ever-growing and ever-changing list of vendors and products to market.

As a Managed Service Provider you face the struggle of not only supporting your clients full time but also carrying the full-time weight of being a business owner.  This can leave little time – or headcount – for a marketing department that is hitting on all of the needs you require to get leads, maintain clients, and educate yourself on what is new to you as a managed service provider.

Learn to Audit Your Website – On-Demand

How to Get Found 

We know that running a business is more than ensuring that you have the right products to resell.  It’s more than having the right people in place to sell, deploy and support those products.  It is about having all of those pieces in place and then having the right people and clients find you.  Ideally, you are a smooth-running machine with all of these components in place, and the best relationships supporting them.