This insight is from my book, From Prompt to Profit: The MSP’s Playbook for AI-Driven Client Success, now available on Amazon. The book is built around practical strategies to help MSPs lead the AI conversation and build real business value for clients.
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Why AI ROI is More Challenging Than You Think
Every client asks: “What’s the ROI of AI tools?”
Fair question. But here’s one back: When did you last calculate the ROI of Excel? Or Outlook? Or Teams?
We don’t. Because Microsoft 365 is just part of how business gets done. It’s embedded infrastructure we assume makes work better—because it does.
AI is following the same path.
The challenge: Most businesses don’t track how long tasks take in the first place. So when AI shortens a task, we’re often guessing at the time saved. That’s not unique to AI—it’s been the same with every productivity tool from Excel to Salesforce to Teams.
The Solution: “Good Enough” Measurement
Instead of chasing perfection, focus on “good enough” measurement:
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Employee feedback – Ask, “Is this saving you time?”
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Usage data – Check if people are actually using the tools.
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Real stories – Share specific wins and examples.
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Simple math – (3 hours saved/week × hourly wage = value).
Here’s a simple calculation:
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10 employees save 3 hours/week each = 30 hours saved
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30 hours × $25/hour = $750/week value
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Annual value = $37,500
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AI costs = ~$6,000/year
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ROI = 525%
Is it perfect? No.
Is it directionally accurate? Yes.
Is it enough to justify investment? Absolutely.
Perfect AI ROI measurement doesn’t exist. But meaningful insight does.
From Blueprint to Build with BSN
This is just one of the strategies I share in From Prompt to Profit. And while the book gives you the blueprint, BSN helps MSPs put it into action with real tools and services you can bring to clients right now.
Here’s how MSPs are building on this approach with BSN:
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Use assessments as the entry point – The AI Readiness Innovation Assessment (AIRIA) helps clients see where AI can streamline workflows and drive value. It surfaces practical use cases and highlights gaps before investments are made.
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Make training your Trojan Horse – AI Awareness Training is the low-risk, high-value service that lets you show immediate wins. Clients learn to use tools like ChatGPT and Copilot safely and productively, while you open the door to bigger AI conversations.
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Build trust with clear results – BSN’s framework helps you turn training and adoption into tangible outcomes your clients can see. From faster workflows to reduced risks, you’re able to point to real improvements that make the value of AI undeniable.
Start the AI Conversation Now
The MSPs who act now will be the ones clients turn to as AI becomes more embedded in daily work. Waiting until “things settle down” means missing the chance to be the guide they need today.
Take the First Step Today
Start with the strategies in the book, then move to implementation with BSN.
See how BSN can help you launch a Foundational AI Service, create new revenue opportunities, and position you ahead of the competition—starting today.
AI leadership starts with the first conversation. Make it happen today.
