Let’s be real: AI isn’t some futuristic idea anymore.
Your clients already know it exists.
Some of them are using it. Others are quietly hoping it’ll blow over.
But most?
They’re in the middle. Curious, a little skeptical, and asking:
- “Is this worth my time?”
- “Can it actually help?”
- “Where do I even begin?”
They’re not trying to launch a massive AI overhaul.
They just want to know if it can make work a little easier.
And the answer?
Yes.
But only if it’s used the right way.
And that’s where you come in.
You don’t have to build AI tools or become an expert to be valuable right now.
What your clients need today is awareness—someone who can help them understand where AI fits and how to use it responsibly.
AI Is Already Paying Off—And the Numbers Back It Up
This isn’t a “someday” thing. It’s already happening.
In fact, companies are seeing an average return of $3.70 for every $1 they put into AI—and some are getting back more than $10 for each dollar spent, according to a report from McKinsey.
That’s more than most marketing campaigns—and better than a lot of IT investments.
But those kinds of returns don’t happen by accident.
They show up when AI is applied to real workflows: the time-consuming, repeatable tasks your clients’ teams handle every single day.
How AI Fits Into Everyday Workflows
You don’t need to sell your clients on some massive AI “strategy.”
Start small. Show them use cases where AI can actually help with the stuff that eats up time every day:
- Emails → Sales teams write follow-ups in minutes
- Meeting notes → No one has to scribble during Zoom calls
- Job descriptions → HR fills roles faster
- Customer replies → Support gets quicker
- Marketing drafts → No more starting from a blank screen
It’s not about flashy features.
It’s about freeing up time—and giving teams more space for high-value, strategic work.
The Problem? They Might Be Using AI Without You
Here’s the part nobody wants to say out loud:
Your clients might already be using AI. You just don’t know it.
ChatGPT. Copilot. Bard. Whatever’s free and easy to try.
There’s a good chance their team members are testing it on their own and not looping you in.
That opens the door to:
- Sensitive info getting dumped into public tools
- AI-generated content going out without a second glance
- “Free” apps with zero compliance standards
It’s not that they’re being careless. They’re just trying to move faster, and likely don’t understand the risks.
Still, without someone guiding them, they’re navigating it blind.
Don’t Sit This Conversation Out
Some of your clients might be hearing about AI from consultants or sitting through a flashy vendor demo.
If they haven’t yet, they probably will soon.
That tells you they’re curious—and looking for direction.
And the person they already trust to provide that direction is you.
You’ve been there for them. You understand their systems. Their pain points. Their people.
That puts you in a better position than anyone else to help them figure out where AI fits—and where it doesn’t.
You’re not late to the conversation.
You Don’t Need to Know Everything—You Just Need to Start
Your clients aren’t asking for a deep dive into the technical inner workings of AI.
They just want help answering questions like:
- “Where should we start?”
- “Which tools are actually safe to use?”
- “What kind of rules or policies should we have?”
- “Can we try something small to see how it goes?”
You don’t need to have all the answers.
You just need to help them take the first step.
It’s how you build trust—and open the door to real conversations about AI.
That’s What the Gen AI Certification Was Built For
We made the Breach Secure Now Generative AI Certification for MSPs like you.
Not data scientists. Not researchers. Just everyday MSPs trying to help their clients take the first step with AI.
Here’s what the Generative AI Certification gets you:
- Foundational AI Awareness & Cybersecurity Training
Build essential knowledge around generative AI and the cybersecurity considerations that come with it—without the technical overwhelm. - Clear, Client-Ready Talking Points
Learn how to communicate AI concepts in simple, relatable language your clients will understand. - Guidance for Leading with AIRIA
Get trained on how to use the Artificial Intelligence Readiness Innovation Assessment (AIRIA) to start meaningful AI conversations with clients. - Real-World Examples & Use Cases
Resources to show clients how AI is already driving value for small businesses—and where the biggest opportunities are today.
Get Gen AI Certified today and start leading AI conversations that drive clarity, confidence—and real ROI. Your clients are already exploring AI, and many are unsure where to begin. Helping them start smart doesn’t just strengthen trust— it leads to real results.
Your clients don’t need more buzzwords.
They need a trusted guide.
That’s you.
Introducing BSN’s Generative AI Certification for MSPs
Now Available: Gen AI Certification From BSN
Lead Strategic AI Conversations with Confidence
Breach Secure Now’s Generative AI Certification helps MSPs simplify the AI conversation, enabling clients to unlock the value of gen AI for their business, build trust, and drive growth – positioning you as a leader in the AI space.
