The 5 Biggest AI Risks Your Clients Don’t Know They Have (And How to Help Them)
Shadow AI is already in your clients’ businesses. 42% of office workers are using AI tools at work, and 1 in 3 keep it secret from their employers.
MSP AI Adoption: You Can’t Sell What You Don’t Use
Many MSPs are rushing to offer AI services to clients while they haven’t implemented AI adoption within their own companies. The reality check: When clients ask “How do YOU use AI?” and you can’t share specific examples, you’ve instantly lost credibility.
Making AI ROI Measurable: A Practical Approach That Works
Every client asks: “What’s the ROI of AI tools?” Fair question. But here’s one back: When did you last calculate the ROI of Excel? Or Outlook? Or Teams? We don’t. Because Microsoft 365 is just part of how business gets done.
AI Awareness Training: The Trojan Horse That Opens the Door to Bigger AI Conversations
Security Awareness Training (SAT) gave MSPs a way to introduce cybersecurity without needing to be security experts. It was simple, valuable, and easy to explain.
Fast-forward to today: AI Awareness Training is your modern-day Trojan Horse.
From Microsoft 365 to AI: Using What You Know to Guide Clients
The Microsoft 365 analogy that makes AI adoption finally make sense. Many MSPs tell me: “I don’t feel ready to talk AI with clients. I’m not an expert.” But what most MSPs don’t realize… you already know how to do this.
The ‘AI Intern’ Mindset: Helping Your Clients Adopt AI Effectively
Want to know the simplest way to explain AI to your clients? Stop talking about “generative AI” or “large language models.” Instead, say this: “Think of AI like a really smart, really fast intern.”
Help Your Clients Increase Productivity and ROI Without Adding More Tools
You already play a key role in helping your clients work smarter, stay secure, and grow stronger. They rely on your expertise to guide their technology decisions and keep everything running smoothly. And now, you’ve got an opportunity to bring even more value to the table.
It’s Not the Tools, It’s Training That Sets MSPs Apart
Discover why leading MSPs focus less on adding tools—and more on training. Learn how ongoing education in cybersecurity, AI, and productivity helps clients get more from the platforms they already use.
Helping Clients See Real Results from AI Investments
Help clients use AI the right way. Learn how MSPs can guide smart adoption, avoid risks, and unlock real ROI through meaningful conversations.
Teach Clients to Think of AI Like an Intern
AI has quickly become one of the most exciting tools in the modern workplace. It’s helping people save time, brainstorm better ideas, and eliminate repetitive tasks. For many of your clients, it’s already making a noticeable difference in how teams work—and how much they can get done.