While many MSPs are focused on expanding their stack with the latest platforms, others are taking a more intentional approach.
Not by piling on tools—but by helping clients better understand, adopt, and fully use what they already have.
That doesn’t mean new technology isn’t important. The industry moves fast, and staying current—and oftentimes, ahead—is part of the job. Generative AI is a perfect example. It’s making waves for good reason, and MSPs should absolutely be starting those conversations.
But here’s the difference: real value doesn’t come from simply introducing the next shiny thing.
It comes from helping clients understand how to use it—strategically, securely, and to its full potential.
AI is dominating headlines for a reason. MSPs should be part of that conversation. But they shouldn’t stop at awareness—they should offer a clear path forward. Because even the best tools won’t create value without the right training to support them.
Training Turns Good Tools Into Great Solutions
Most MSPs offer a strong foundation—Microsoft 365, cybersecurity tools, backup, cloud services, and more. These are powerful solutions, but they only go so far on their own.
The real question isn’t what’s in your stack—it’s what your clients are getting out of it.
Are they using Microsoft 365 to its full potential? Are they staying secure across platforms like Google? Are they confident using new tools like AI in a safe, productive way?
That’s where training changes everything.
It transforms the tools clients already have into solutions they actually trust and rely on—while giving MSPs a way to stand out.
The Training That Sets You Apart
At the end of the day, tools don’t reduce risk or improve productivity—people do.
That’s why MSPs who lead with human-centric training stand out. Not by flooding clients with more products, but by helping them unlock the full value of the ones already in place—and introducing new tools only when they’re backed by a plan to make them work.
But that plan only succeeds when training is designed to stick. That means delivering content that’s engaging, high-quality, and easy to absorb—so employees retain what they’ve learned and can confidently apply it day to day.
It also needs to be accessible. When training is integrated into existing platforms—like Microsoft Teams—it becomes part of the daily workflow. That ease of access increases participation and drives better results, without adding extra steps or slowing anyone down.
Where Training Makes the Biggest Difference
- Cybersecurity Training: Human error is responsible for over 90% of data breaches. Weekly Micro-Trainings and brief Nanos help keep that risk top of mind—without overwhelming employees.
- AI Awareness & Cybersecurity Training: Employees are already experimenting with generative AI tools like ChatGPT and Copilot—often without proper guidance. Training that blends AI best practices with cybersecurity fundamentals supports safe adoption and reduces the chance of data loss or misuse.
- Microsoft 365 Productivity Training: On average, organizations use only about 40% of the features available in Microsoft 365. Focused training empowers employees to get more out of the tools they’re using regularly, like Outlook, Teams, and Excel—maximizing both efficiency and return on investment.
For clients using Google Workspace instead of Microsoft 365, cybersecurity training tailored to Gmail, Drive, and Docs is just as important. It ensures users are working securely across all platforms. Even when clients aren’t using Google Workspace at the business level, their employees often interact with these tools personally. Reinforcing secure habits in those environments can significantly strengthen overall awareness and reduce risk.
Training Your MSP Is Just as Important
Client training is essential—but it’s only half the equation. To truly stand out, MSPs need to invest in their own learning, too.
Cybersecurity, productivity, and now AI are shaping how businesses operate. Your clients will have questions—if they aren’t already asking. How do they use ChatGPT or Copilot safely? What are the risks? Where’s the real value?
They’ll look to you for guidance.
You don’t need deep technical expertise.
You just need the right training to lead with confidence.
That’s where Breach Secure Now’s Generative AI Certification comes in. Built specifically for MSPs, it helps you:
- Understand how AI fits into your clients’ businesses
- Highlight opportunities for innovation and risk
- Start meaningful conversations—without the guesswork
Your clients aren’t the only ones who benefit from training.
When your team stays sharp, you lead with more clarity, trust, and impact.
Training That’s Ongoing—Not One and Done
Training can’t stop after one annual session. If you want key topics like cybersecurity, AI, and productivity to stick, learning needs to be continuous—regular touchpoints that help employees stay sharp and keep up with change.
That’s exactly what Breach Secure Now’s Breach Prevention & Productivity (BPP) Training Platform is built for. It brings everything together in one place, with weekly Micro-Trainings and Nanos that make learning quick, relevant, and easy to keep up with—without interrupting the day.
And here’s why that matters: companies that invest in employee training see a 21% boost in profitability, and 94% of employees say they’d stick around longer at a company that invests in their growth.
Build Trust by Building Knowledge
Technology changes. But one thing hasn’t changed: clients want a trusted partner who protects them, and helps them get better—not just with tools, but with the people using them.
MSPs who lead with training build stronger relationships, drive better outcomes, and stay relevant no matter what tech comes next.
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Introducing the Generative AI Certification
Learn how MSPs are using education—not deep technical expertise—to lead smarter AI conversations and strengthen client relationships.
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Explore how BSN brings cybersecurity, AI, productivity, and compliance training together in one seamless platform— built to make training accessible, effective, and easy to roll out across any client environment.
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Lead Strategic AI Conversations with Confidence
Breach Secure Now’s Generative AI Certification helps MSPs simplify the AI conversation, enabling clients to unlock the value of gen AI for their business, build trust, and drive growth – positioning you as a leader in the AI space.
