AI Awareness Training: The Trojan Horse That Opens the Door to Bigger AI Conversations
This insight is from my upcoming book, “From Prompt to Profit: The MSP’s Playbook for AI-Driven Client Success,” launching on August 19th. In the book, I share practical strategies and insights to help MSPs lead AI adoption with their clients.
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Why AI Training Is Your Modern-Day Trojan Horse (Just Like Security Awareness Training Was)
Remember how MSPs broke into cybersecurity? It didn’t start with SOCs or MDRs or compliance frameworks.
It started with something every client understood: “Your employees are the weakest link.”
Security Awareness Training (SAT) gave MSPs a way to introduce cybersecurity without needing to be security experts. It was simple, valuable, and easy to explain.
Fast-forward to today: AI Awareness Training is your modern-day Trojan Horse.
Here’s why it works:
- It’s the low-risk, high-reward offer that leads to bigger conversations
- It’s the service clients say yes to—even if they’re not ready to “go all in” on AI yet
- It builds trust before talking strategy, automations, or roadmaps
The reality: 42% of office workers are already using AI tools at work, and 1 in 3 keep it secret from their employers. 65% of employees using ChatGPT rely on the free tier, where their company data can be used to train AI models.
Your clients have shadow AI happening right now—without policies, training, or oversight.
Training makes AI real, surfaces risks, and generates momentum. And it opens the door to everything that comes next.
SAT helped MSPs become trusted security advisors—AI training will make you their trusted AI guide.
From Trojan Horse to Trusted Guide
So how do you turn AI Awareness Training into the Trojan Horse that opens the gates to bigger AI opportunities?
Here’s how MSPs are putting it to work:
- Lead with a low-risk entry point – BSN’s AI Awareness Training gives clients a safe, easy way to start by teaching employees how to use AI tools responsibly, protect company data, and avoid common pitfalls. At the same time, it shows them how to use tools like ChatGPT and Copilot to work faster, streamline repetitive tasks, and improve accuracy. It’s simple to say “yes” to, even for clients who aren’t ready to commit to a full AI strategy, because it delivers immediate value without introducing unnecessary risk.
- Spot shadow AI before it becomes a problem – The training helps uncover where employees are using tools like ChatGPT or Copilot without oversight. A global KPMG study found that 57% of employees admit to concealing their AI use from managers – so you can surface risks early, before they become costly or damaging.
- Build trust fast – By starting with something non-technical and immediately relevant, you show clients that AI doesn’t have to be risky or complicated. You’re meeting them where they are, showing them how to use it safely and productively in their day-to-day work. When clients see you making AI approachable and beneficial right away, you become the partner they can rely on for the bigger conversations.
Start the AI Conversation Now
The MSPs who take action today will be the ones clients trust most as AI becomes part of everyday work. This isn’t a wait-and-see moment. It’s your chance to step in, guide them, and claim your place as their go-to AI advisor.
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