The Psychology of Falling for a Phishing Email

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Phishing is a cybercrime that has been around for many years, where targets are sent malicious emails claiming to be from a legitimate individual or organization to trick them into disclosing their sensitive information. Phishing emails remain a major threat today, however despite increased awareness of the cybercrime, cybercriminals continue to fool their targets into their traps, thus successfully carrying out these attacks. How do these attackers continuously find success in tricking their victims?